Work · Design
Lantern
A brand's front door — and its engine room.
1
codebase for site + admin
5 min
daily engagement routine
0
third-party dashboard subs
The problem
The agency's work is deeply personal, so the public site had to feel warm and human — while the team behind it needed hard numbers and a repeatable content operation.
Off-the-shelf dashboards told them about traffic; nobody told them what to do next.
What we built
- A fast, warm public site designed around real family stories rather than stock-photo gloss.
- A custom admin with analytics that answer operator questions — what's resonating, where inquiries come from — not vanity charts.
- A social engagement queue that turns 'we should be more active' into a five-minute daily routine: the day's posts to engage with, curated and one click away.
- One codebase, one deploy, zero third-party dashboard subscriptions — with a day and a dusk theme the client can retune themselves.
Node.jsServer-rendered siteCustom analyticsSocial toolingSingle-deploy admin
In the product
Lantern
InboxAnalyticsSite81Visitors · 30 days
148Pages read
+34New followers
EnquiryNew family reached out via the site2h ago
Boost3 posts queued for today's five minutesready
Ivory paper, serif headlines, a single gold thread of a chart — analytics that read like a letter, not a cockpit.
Lantern
TodayQueueHistory3Posts to engage
5 minEst. routine
12 wkStreak
LikePartner clinic — milestone announcementopen →
ReplyFamily question on the journey timelineopen →
ShareCommunity event this weekendopen →
The engagement queue — curated, one click each, done before the coffee cools.